Privacy Policy
Our Privacy Commitment To Our Users
El Torito Restaurants, Inc. (“ET”) is committed to treating the personal and corporate information of our users with respect and sensitivity. Our privacy commitment is described in this Privacy Policy. As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. Please check back here periodically or contact us at the address listed at the end of this Policy.
General Information
1. We believe that you have the right to understand how your information is stored and used. We require that sites linked to our Site contain a notice identifying their privacy policies.
2. You may have provided us with certain registration information, including personal identifying information (“PII”). We do not disclose PII to third parties except where we have so informed you or as required by law. Our employees and contractors may have access to personal identifying information maintained on our system, but all are required to keep it confidential and to use it only as necessary to perform their responsibilities. From time to time, we may allow access to “co-branded” pages on our Site – pages that are presented to you jointly by ET and another entity. We will try always to indicate clearly, through prominent placement of that entity’s name or logo or otherwise, whether a page is co-branded. If you provide your information on a co-branded page, your information may be provided to our co-branded partner, as well. In that event, the use and disclosure of that information will be governed by that partner’s privacy policy. We require that all of our co-branding partners maintain their own privacy policies on their sites.
3. We encourage parents and guardians to spend time online with their children and to participate in the activities offered on the Site. No information should be submitted to or posted at ET by users under 13 years of age without the consent of their parent or guardian.
4. We use cookies to personalize our Site for you and to collect aggregate information about site usage by all of our users. A cookie is a text file that our Site transfers to your computer’s hard drive for record-keeping purposes and to enhance the quality of your visit to our Site. The cookie assigns a random, unique number to your computer. It does not contain information which would personally identify you, although we can associate the cookie with any personal identifying information that you provide us while visiting our Site. Our cookie records “clickstream” information (data reporting the URLs or names of the pages on our Site that you have visited). We do not allow anyone else to access your cookie. You can set your browser to refuse cookies, but doing so will limit system performance and may even cause certain features of the Site to malfunction or not to work at all.
5. We sometimes use aggregated data (independent of any personal identifiers) for research and commercial purposes. This information includes what areas our users visit most frequently and what services they access most often. This information helps us develop a better site that is more useful and accessible to you.
6. We may use your PII internally, among other things, to offer our own or third-party products and services that we think you may find of interest, but only ET, its subsidiaries and contractors involved in distributing the offers or providing the products or services will have access to your PII. Our subsidiaries and contractors will be required to use any PII we provide them only for that intended purpose.
Opt-Out, Access, and Security
1. If you do not wish to receive offers or other notices from us, you can “opt out” by contacting us at the address indicated at the end of this policy. In addition, if you provide us with PII, you will always have the option of requesting that the PII be removed from our system by contacting us at the address indicated at the end of this policy.
2. We use industry-standard, established security measures in place in our physical facilities and in our computer systems, databases, and communications networks that are designed reasonably to protect information contained within our systems from loss, misuse or alteration.
Corporate Information
1. We also protect your corporate information from use in ways that are intended to annoy or harass. We will not disclose any information that you provide us regarding your company except with your express consent or where necessary to provide you with a requested service.
2. However, we are not responsible for maintaining the confidentiality of any non-public information that you provide us. If there is information that you wish to protect from disclosure to others, do not provide it to us.
Contacting Us
If you have any questions or suggestions with respect to this policy, or if you wish to ask us to delete, correct, or show you your information as provided above, please go to contact us.